Social Media Evaluation Management

Social media is now a standard requirement for any communication and brand awareness effort. Nearly 80 percent of Americans use it as their primary way to learn and network—more than professional and community events, and even traditional media. Facebook Business spends over $1 billion per quarter on advertising, and that number continues to grow as social media becomes a daily part of people’s lives. To miss out on the opportunity to grow your brand through social media evaluation and management practices is a mistake you can’t afford to make.

But, what does it take to build a social media presence online? How many platforms do you need to engage? How often do you need to post, share, tweet, or blog? The answers may surprise you. Successful brands use at least 5 platforms, and post between 15-20 times per day. But the work doesn’t stop there. Brands and organizations must also create content tailored to each platform, and use powerful ad campaigns to attract visitors to their profiles.

Top social media platforms for brands, influencers, and organizations:

  • Facebook (over 42% U.S. market share for social platforms)
  • Twitter
  • Instagram
  • Google+
  • LinkedIn
  • Pinterest
  • YouTube
  • Branded content, such as blogs and website profiles

The associates at Tucker/Hall specialize in creating value and influence for your followers that grows organically and through powerful ad campaigns. We first conduct a thorough brand and social media evaluation to determine the best route for your continued social networking strategy. We manage campaigns across multiple channels to capture your audience’s attention when they are most likely to engage in your content.

  • Profile evaluations for all platforms
  • Custom campaign content and graphics
  • Post scheduling for the times your followers are most active online
  • Profile monitoring to track page and post engagement
  • In-depth insight reports of your campaigns and page performance
  • Live updates during promotional or public events

Social media uses all forms of communication, including real-time messaging, video, infographics, and interactive content. At Tucker/Hall, we will pair you with a campaign manager who will evaluate your current social media presence, create a growth plan, and manage your campaign to ensure you reach your milestones. If you ever have questions, you’ll be able to talk to an individual who knows everything about your campaign and its results.

If you have any questions about how Tucker/Hall can help to improve your digital strategy please feel free to reach out to Theresa Collington at 813 228-0652 ext. 1118 or tcollington@tuckerhall.com