Public issues, crisis management, reputation repair and communications expertise. Tucker/Hall is one of Florida’s leading public relations firm, adhering to the highest standard of integrity and innovative communications strategy.
For many of our clients, their communications efforts includes talking to the media. This can be intimidating for many, but we help our clients prepare their media interactions by using a four-step process:
Step 1. You don’t interact with the media without a plan. What is it you want to achieve? What audiences do you want to reach? What is the best way to deliver your message? And when is the best time? We will work with you to answer these questions and many others to develop a strategic communications campaign.
Step 2. Next, we educate our clients to understand how the media works, and how to deliver effective messages that communicate your position. Tucker/Hall will collaborate with you to develop those main messages — as well as detailed messages to make sure we are ready for any and all reporter questions.
Step 3. Once our clients understand how the media works, we being outreach. Perhaps its a news release, a news conference, an exclusive interview. We will customize our approach to make sure you get the best results possible.
Step 4. After the interview, we then monitor and amplify — pushing out positive media coverage on your social media and digital channels. If the media coverage has factual errors or misleading content, we will work with you and the media outlet to correct the record.
Tucker/Hall can help you with all kinds of communications — from strategic initiatives that help your company grow, to crisis communications work that protects your organization’s long-term reputation. Our associates are highly specialized in their fields, and will both educate and help you implement an innovative public relations campaign.
We assemble a team of experts to help you properly execute and track the results of your communication outreach. We work with real-time feedback to maximize your efforts and communicate your messages to the media and ultimately, our target audiences.