The Internet, social media, and digital marketing have changed the way we communicate and interact with others. It’s true in your personal life and it’s also true in business. Many communications companies see digital communications as a strategy in and of itself. But it’s not. Digital communications is a tool that a good firm can leverage to help your company achieve its business objectives.

Any communications efforts you undertake in this environment must include online reputation management (ORM) and search engine optimization (SEO). For example, if your company is launching a new product, you might want a news release or an exclusive article published in the local paper. In addition, you’ll want to distribute your materials online through a wire service that will help with SEO, as well as your own digital channels. The goal is to share your story with your audiences so you can attract new customers, maintain customer relationships, create top-of-mind awareness, and encourage B2B relationships and partnerships.

PR expertise combined with SEO strategies can create a tremendous advantage for your company. PR professionals can create high-quality content and the SEO experts can make sure that content ranks high in Google search results. The goal of any online content should be to provide helpful information to consumers because this type of content will rank high in search results and reach the right audience. SEO experts can optimize content for online ranking and targeted keyword positioning.

Integrating PR and SEO requires education and communication. While both areas of expertise have similar goals, their tactics are different. The PR and SEO professional must communicate frequently to develop a comprehensive plan that helps achieve the objectives of the company.

Your SEO and public relations strategies should be comprehensive, collaborative, and planned with your audience in mind.

Tucker/Hall is an innovator in digital marketing, PR, and SEO. Our clients have the advantage of developing their digital strategies with the same team of professionals. You will have access to the newest industry research and best practices for your SEO and PR strategy. Call your local Tucker/Hall office for a consultation.