Tucker/Hall’s Top 10 Free Online PR Resources
Most communications campaigns have three essential qualities: creativity, planning, and organization.
Once you’ve identified a creative concept, you must develop the action steps and clear lines of communication to effectively manage your campaign from start to finish. Without the planning and organization, the communications can fail.
Today, you can find many tools to help manage and implement successful communications efforts. Below are some you should consider:
1. Hootsuite – Hootsuite is your one-stop social media management dashboard. You can schedule social updates, track your engagement, and create integrated campaigns across multiple channels. Hootsuite is the most comprehensive social media planner, offering Instagram and WordPress scheduling as well as engagement tools and advanced analytics.
2. Google Alerts – This tool sends you notifications on mentions or updates relating to keywords you follow. You can keep track of mentions of your clients’ names and industry buzzwords, so you never miss an update.
3. Mailchimp – The top email marketing tool online, Mailchimp allows you to create different lists and email blasts for your clients and target audiences. Run A/B testing on your campaigns and track opens and click-through-rates of the material you send. Mailchimp is perfect for small businesses and individual PR campaigns.
4. Newswire – Newswire is the top press release distribution platform online. You can browse the site for industry news, or Send Your Own Release when you become a Newswire member. Newswire is a trusted source of business and industry news, so you know your press releases will be in front of the right audience.
5. LinkedIn – Social media channels are important communications tools, and LinkedIn is no exception. You can search for and connect with media contacts, and introduce yourself to new clients. It also has Groups and Job Boards where you can network.
6. Hey Press – Find the top journalists in different niche markets with Hey Press. Start by searching for a keyword or industry, and Hey Press will give you a list of journalists who specialize in that topic (plus their contact information).
7. Pixabay – You can find thousands of free stock photos on Pixabay. Use these for your website, blog posts, or other multimedia content without having to pay for access. Pixabay has both illustrations, photographs, and even video searchable by tags and key phrases.
8. HubSpot – HubSpot offers inbound marketing and sales software, but they also have free educational resources for inbound techniques and content creation ideas. You can even take the HubSpot Inbound Marketing Certification course for free.
9. HARO – Help A Reporter Out is a website where journalists posts topics that they need expert opinions about. You can volunteer your knowledge in exchange for mentions in their publications. You also grow your media network by connecting with this site’s database of journalists and publishers.
10. BlogTalkRadio – Starting your own podcast has never been easier. BlogTalkRadio is free and easy to use. You can host interviews without having to go through a radio station or other media outlet.
You can also visit Tucker/Hall’s Resource Center for in-depth coverage on PR industry research and strategies. Tucker/Hall provides both clients and partners with innovative solutions to complex PR strategies for all markets. Contact us today to learn more.