Free digital advertising for nonprofits with Google Ad Grants

In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations.  Google Ad Grants work just like Google Ads online…

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Can Generational Marketing Work for You?

Understanding customer behavior is critically important for every business. Each customer is unique and their behavior can be nuanced, making it difficult to know the best way to target them. One approach you might consider is generational marketing. Most people, despite their income, education, or…

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5 Social Media Experts You Should Follow Online

You can learn about the best social media strategies from colleagues, competitors, case studies, and even textbooks. But if you want to learn about how to succeed in social media, pay attention to what these five people are up to: Gary Vaynerchuk. Vaynerchuk is a…

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4 Indicators Your Content Marketing Isn’t Working

Content marketing is a complex and somewhat abstract strategy to lead customers through the buying process entirely online. It’s complex because your content serves multiple functions in the process, and abstract because not every customer goes from discovering content to making a purchase. If your…

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5 Common Social Media Myths

Social media is popular as a marketing tool for many reasons. First, it’s accessible to all businesses. More than 80 percent of the U.S. population uses it and not having a social presence can mean more than a lost opportunity. It puts your online reputation…

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5 Principles of Experiential Marketing

Businesses fight tooth and nail to find loyal customers and take market share from competitors. Some companies attempt to do this through traditional marketing tactics, and with time and determination, they can be successful. But many are now using experiential marketing to stand out and grow…

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