How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some…
How often—and in what way—is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. The Audience Is Changing…Change With It…
According to recent surveys, the number one skill employers are looking for in new employees is communication. This goes across all industries—from healthcare to human resources, to marketing and public relations. Having a communications degree from a highly-reputable university can be a great ticket to…
Newspapers, TV, and radio—or "traditional media"—are essential to social and online media. According to research, roughly half (52 percent) of Americans get their news from a digital platform, and 53 percent say they use social media as one of their communication outlets. This means your…