Principles of Crisis Management

How you manage a PR crisis can make or break your company. No matter the industry, businesses are vulnerable to a range of risks, many of which have the potential to damage brand reputation, revenue, customer attainment, and loyalty, among other impacts. Here are some…

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Does Your Business Have Social Currency?

How often—and in what way—is your business talked about? Are you generating buzz about your brand, services, and employees? Because of the rapidly evolving business landscape, figuring out the nature and magnitude of your business’s social currency is critical. The Audience Is Changing…Change With It…

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Entry-Level Jobs You Can Get in PR

According to recent surveys, the number one skill employers look for in new employees is communication. This goes across all industries—healthcare, human resources, marketing, and public relations. A communications degree from a highly reputable university can be a great ticket to a good-paying job in…

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