Written by Alex Greco Online reviews. We love them as consumers when they help us decide what to buy and which businesses to trust. But what happens when your business gets a negative Google or Yelp review? Or even worse—if you find that your livelihood…
In case you missed them, here are five updates Twitter has made that have nothing to do with the blue checkmark. #hashtags may no longer be clickable. (9to5) A new feature may allow you to turn off mentions for your username. (Blog) New Audio Chats…
Tampa, Florida – The Propeller Club - Port of Tampa has announced its new leadership for the 2022-2023 program year. Darren Richards, the Chief Operating Officer of Tucker/Hall, one of the state’s largest Strategic Communications firms, has been named the group’s new President. “I’m honored…
Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
You can’t hope your way out of a hurricane. Neither can you expect yourself out of a pandemic, civil unrest, a failure of your company’s quality assurance protocols, or an unexpected leadership team change? However, you can make plans. This might seem like common sense.…
We were pleased to join the Florida Trucking Association for their spring conference in April to talk with their members about the nature of social media, and why it poses a particular risk for the trucking industry. There are some best practices for using social media no matter what industry you are in. After decades…
The word "data" is often thrown around in business settings conveying a desire for solid judgment, urgency, or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can…
In 2021, nonprofits raised a record-breaking $2.7 billion on Giving Tuesday, a 9 percent increase from 2020, according to the GivingTuesday Data Commons report. This year, Giving Tuesday is on Nov. 29, and while most predictions indicate we will surpass last year's amount, there are…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations. Google Ad Grants work just like Google Ads online…