A Crisis Strategy Plan Is Better Than Hope

You can’t hope your way out of a hurricane. Neither can you expect yourself out of a pandemic, civil unrest, a failure of your company’s quality assurance protocols, or an unexpected leadership team change? However, you can make plans. This might seem like common sense.…

0 Comments

Free digital advertising for nonprofits with Google Ad Grants

In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations.  Google Ad Grants work just like Google Ads online…

0 Comments

4 Things to Consider Before Sending a News Release

News releases are vital to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t;…

0 Comments

Entry-Level Jobs You Can Get in PR

According to recent surveys, the number one skill employers are looking for in new employees is communication. This goes across all industries—from healthcare to human resources, to marketing and public relations. Having a communications degree from a highly-reputable university can be a great ticket to…

0 Comments