How To Identify Fake News and Alternative Facts

While many credible journalists and publications use social media as a way to share news stories, other groups are using these platforms to spread “fake news.” These outlandish web articles are using made-up information to damage individuals or advance a particular agenda. This proliferation of…

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Qualities of a Good News Release

A news release, by definition, is a summary of an event or business development that may be of interest to the media. But what makes a good news release? And how does the media decide which news releases are worth coverage? Writing a quality news…

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5 Ways Social Media Is Affecting PR

Social media has fundamentally changed the way people relate to each other. Both at the personal and professional level, communication is now immediate and constant. This means small and large businesses can now share important information with customers and prospects anytime with just a few…

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