Content is one of the main ways digital marketers attract potential buyers. If people enjoy your articles, posts, or videos, they might share them with their social media networks. Shareable content can bring up to seven times more traffic to your website, but it requires…
Businesses spend a lot of time optimizing their websites for Google. But there’s much more to Google than a search platform and online directory. Through “Google My Business,” Google offers businesses several tools to better reach and stay engaged with their consumers. It's a directory…
Digital media has changed relationships between companies and consumers in both positive and negative ways. Customers now have a bigger voice in supporting or questioning a company’s products and services—as well as its social, economic, and environmental contributions. On the other hand, digital media has…
While many credible journalists and publications use social media to share news stories, other groups use these platforms to spread “fake news.” These outlandish web articles use made-up information to harm individuals or advance a particular agenda. This proliferation of fake news casts doubt on…
It seems as if we live in an age where social media has taken over. It’s pretty typical to find out about a friend’s major life event on Facebook or X. And even though social media platforms are widely used for interactions between friends, businesses…
Twenty years ago, if something bad happened to you, like losing a job, facing a legal issue, or getting a DUI, it was likely that it would stay private. But now, because of the Internet, these things can be found quickly with just a few…
A news release, by definition, is a summary of an event or business development that may be of interest to the media. But what makes a good news release? And how does the media decide which news releases are worth coverage? Writing a quality news…
Good public relations professionals are hard to find. It takes a certain talent: a natural ability to communicate and connect with people on a personal level and be effective in the communications business. In addition, hard skills, like the ability to write and use the…
With technology and digital media changing at rapid rates, it’s hard to know how to best communicate in this environment. Here are five trends in public relations to keep you ahead: Traditional news releases are going “out of style.” Before it was acceptable to simply…
Social media has fundamentally changed how people relate to one another. Now, whether it’s personal or professional, communication happens instantly and all the time. Because of this, businesses of any size can quickly share important updates with customers and prospects whenever they need to. Public…