While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget, you can significantly amplify your…
By Jeff Tucker There’s a growing public dialogue about what the future may look like once the COVID-19 pandemic bottoms out. Absent a sense of when that might be, it still may not be too soon to think about what the “new normal” could look…
By Tom Hall [Part 1 of this article can be found here] Second, your customers. How are you going to keep in close touch? Offer to help them? Find new ways to serve them? Keep the relationships strong, so they will be there when the…
By Tom Hall We’re all wondering what hit us. Life was good, the economy fine, business strong—and then, wham! The world is upside down. What do we do with our business? How about our people? Our customers? Our suppliers? What do we say? How do…
In the current atmosphere of widespread uncertainty over the coronavirus pandemic, organizations that fare best and come out intact on the other side will be those that can strike the right tone while focusing on what is most important from employees and vendors to customers.…
In this tumultuous time of coronavirus, leading your organization with purpose and vision is more important than ever. Make sure you're keeping sight of your most important goals and constantly working to fulfill them. Your goals should include both readiness for COVID's potential impact on…
Stock markets have crashed, borders have closed, and it appears the coronavirus pandemic will continue to get worse before it gets better. The impact on businesses is being felt everywhere—travel bans, supply and delivery delays, production and forecast adjustments, and stay-at-home orders. As organizations adjust…
A thoroughly planned and executed B2B PR campaign can be a vital part of a successful marketing strategy. It can be a potent lead generator, adding integrity and brand awareness to organizations that use it effectively. B2B consumers are tech-savvy, research-driven service connoisseurs who put…
In the world of digital marketing, conversions are the lifeblood of a successful advertising campaign. A conversion is any significant interaction with a product or service produced from marketing efforts. Some examples of these interactions include visiting a company’s website, liking a Facebook post, or…
Every time agencies think they’ve figured out the best online marketing approach, the landscape changes. No longer can you just learn and implement a strategic recipe; search engine and social media algorithms are now ever-evolving, driven mostly by increasingly better AI. In such a restlessly…