How To Perform a Social Media Audit

Completing a social media audit is an integral part of forming a social media marketing plan. But how does the process work? We’ll guide you through the basics of social media auditing. What is a Social Media Audit? Simply put, a social media audit is…

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How To Perform a Website Audit

Your firm’s website is your shop window, your customer service hotline, and the home of your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for visitor experience and search engine ranking, you’ll need to conduct…

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How To Write a Great Headline

No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…

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4 Things to Consider Before Sending a News Release

News releases are vital to maintaining your company’s public image. They’re usually the primary method of communicating your firm’s news to a broad audience, announcing hires, events, and other milestones. Because of their importance, however, it can be tempting to send them out carelessly. Don’t;…

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