It’s often been said that “any press is good press.” That may have been true years ago, but it doesn't hold water anymore with the advent of social media and other digital platforms. The fact is, negative information about your company can travel quickly online…
Facebook is the social media platform of choice for many businesses big and small. There are, of course, pros and cons to Facebook as compared to other social media platforms, but Facebook does offer great functionality through its Ad Manager. Below are some tips on…
In this day and age, crisis management and crisis communications must include a plan for social media. Perhaps your company already has a plan for how to manage a crisis, but it’s probably time to revisit that plan and make sure you have a well-thought-out…
If your company produces online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary and the right thing to do. The key is to bring…
It’s the most wonderful time of the year, especially for retail stores and small businesses. During the holidays, consumers are ready to buy and look for the best deals to help them spend their money wisely. This is also when your competition will step up…
When a company faces a crisis, the leader needs to take charge. The CEO has to manage the crisis and keep the business going, including making sure team morale stays high. Everyone in an organization will feel the weight of a crisis, even those not…
Companies deal with small emergencies all the time. Maybe a key employee calls in sick or an upset customer complains. You’re usually ready for these situations. But what if something truly unexpected happens? How do you handle a major crisis that could damage your company’s…
According to recent surveys, the number one skill employers look for in new employees is communication. This goes across all industries—healthcare, human resources, marketing, and public relations. A communications degree from a highly reputable university can be a great ticket to a good-paying job in…
When you’re thinking about company goals and initiatives, it can be easy to forget that an organization’s number one asset is its people. A strong team lays the foundation for success, and for your team to be as good as possible, you need to have…
If you’ve ever uploaded a video to YouTube, you’ve probably hoped your video would go viral. Easier said than done. Still, there are some basic techniques you can use to help your video reach a larger audience. Below are seven top tips: Share your video…