Today, there are countless marketing platforms and tools available to help you grow your business. From social media and websites to podcasts, video, radio, TV, billboards, and print, the options seem endless. While all of these marketing tools are useful for reaching potential customers, some of them might not work for you.
In general, we believe that the most effective marketing platforms are the ones you own, not those you rent.
So, what does this mean? It means the most effective marketing tools are the ones that are permanent and under your control. For instance, when you buy a domain name and build a website, you own that site. A storefront sign in front of your business is also yours for as long as your company exists. On the other hand, billboards, ads, and even social media platforms are only available to you for a limited time.
Owning a marketing platform gives you full control, whether it’s a storefront sign or a digital asset. Social media platforms like Facebook and X are limited by the customization options available on those platforms, which can change at any time. With a website, you can tailor it to best suit your brand. It’s yours forever, as long as you keep paying to register the site.
The bottom line is that you need a strong mix of both owned and rented marketing platforms to reach your business goals. Just make sure you don’t focus so much on social media that you overlook your own website.
At Tucker/Hall, we specialize in building brands across all types of marketing platforms. We can review your current marketing and communications and develop ideas to help your business succeed. Feel free to reach out to us for more information.
