Before digital media, communication options were limited. Today, you have countless ways to connect with your audience.

Below are eight types of content that can help promote your company:

1. Live Streaming Video – Social media makes it very easy to reach your audience in real-time, which used to be only possible through TV. Sharing live video from your phone lets your followers join instantly or view the highlights later. Covering events as they happen expands your social reach and following, and you can always post more polished, edited videos later.

2. Interviews – Sharing a video interview that’s personal and inspirational can win over your audience and potentially earn media from other channels.

3. Controversial content – Content on trending or controversial topics can boost your website views and social media reach. The public looks to thought leaders to shape their opinions, so publishing content that takes a stance on a trending issue can help you attract new audiences. Sharing your views also helps build a brand image around values and common interests.

4. Infographics/Timelines – It’s important to add visual content, not just text. Infographics, timelines, and illustrations are easy to understand and diversify your media. Images are also easy to share across social platforms.

5. Digital Magazines/Newsletters – If you have a strong following, creating an email newsletter or digital magazine can be a powerful tool to keep your brand top of mind. Prioritize useful information, not sales content. Consumers will open your newsletters only if they know they’ll learn or benefit from them.

6. Contests – Social media contests engage consumers and gain online exposure. By offering a gift, you can draw potential customers’ attention to other elements of your brand. Plus, social media contests aren’t expensive because word-of-mouth spreads fast, especially when you ask contestants to share.

7. Behind-the-Scenes Photos/Video – Show your audience what your company is like “behind-the-scenes” to build brand trust and spread a positive brand message across social platforms.

8. Guest Blogging – Whether you’re guest blogging on another site or inviting someone to blog on your site, building an online network of thought leaders helps you quickly gain new followers.

Work with a specialist to add these 8 content types to your online PR and marketing strategy. Contact a Tucker/Hall consultant today to learn more about content marketing and PR strategies.