Healthcare communications
Few industries rely on quality communications more than healthcare. From the excellent bedside manner we all want on an individual level to the high-level strategic communications healthcare organizations need to grow in this competitive landscape communications is key.
Since the very beginning of Tucker/Hall, our firm has had an active and growing healthcare practice group. We have worked with small start-ups, fast-growing practice groups, multi-billion-dollar medical groups, and everything in-between.
The Tucker/Hall healthcare communications professionals would be happy to help you. We have decades of experience, and all the resources and tools you could need. Please contact Darren Richards at 813.228.0652 or via email at drichards@tuckerhall.com to learn more about the services we offer and how to take the first steps towards building a relationship with Tucker/Hall.
It All Starts with Strategy
Every healthcare organization has a strategic plan that lays out a vision, mission, goals, and tactics. But perhaps that plan has not been reviewed in several years and the original analysis that helped create that plan is now dated. Market conditions change in an instant in the healthcare industry—and your strategic plan needs to be flexible. Our communications experts can help freshen up an existing plan or create a completely new plan. We can also develop communications strategies, tools and tactics to better communicate our plan to key audience groups.
But perhaps your organization simply needs some help launching a new service line, welcoming a new practice group, or announcing important C-suite level changes. We can help you with these types of initiatives as well so that you are not only completing a task, but you are strategically moving the organization forward and accomplishing your long-term business objectives.
Sometimes Things Go Wrong
We’ve all heard the saying “bad things happen to good people.” We know it is true because we see it all the time.
In healthcare, bad things (crises) can happen anytime due to both internal and external forces: A pandemic, unexpected medical errors, natural disasters, security breaches, a compromised data base, etc. Depending on the length and severity of the situation, a small issue can quickly become a major threat to your reputation.
Large healthcare organizations have emergency management teams that regularly prepare and drill for emergency scenarios. Our firm has helped organize and implement crisis plans, as well as table-top drills to test those plans. We have also been side-by-side with our healthcare clients as the crisis rages. Organizations that have a crisis plan and then work the plan in the crisis always do better than those who don’t. If you need a crisis communications plan—no matter how big or small you are—we would be happy to talk to you.
Issues Pop Up
Because healthcare is such a personal industry, the public feels an attachment to its healthcare brands. They love (or hate) their neighborhood hospital, their doctor, their insurance provider, their pharmacist. As a result, people are more than happy to weigh in when a healthcare organization does something good or bad in the public eye.
Perhaps you’re looking to open a new office, acquire land, or tear down an old building. No matter the situation, the public will want to weigh in. This public discussion—if it does not go well—can jeopardize your project. Tucker/Hall works with organizations to help facilitate these discussions. We conduct public meetings, information sharing campaigns, digital efforts (earned and paid), media relations, etc. Whatever tools are needed to open the dialogue and engage the public in a real conversation.