Aviation Crisis Management

Traveling by air is part of everyday life in America and across the globe. However, many worry about flying because of terrorism, mechanical failures, and even human error. These concerns place the aviation industry under frequent public scrutiny.

To minimize fall out if an aviation crisis occurs, companies need to prepare in advance.  Below are some recommended best practices.

Make Contact with Families and Communicate Truthfully

Depending on the severity of the crisis, it is important to contact those most directly impacted: the families. It’s important they get the most updated information directly from the airline, rather than a secondary source. Keep them informed, even if details are hard to come by.

Communicate Frequently with the Media

You can be sure that an aviation crisis will draw media attention, so it is imperative that you have information available quickly for reporters about the details of the crisis. Take time to address the media, give them the most recent facts, and then continue to update them as the situation develops and changes. Reporters will continue to work other sources to find more information, but if they know you are being open and transparent, that will help establish trust and rapport.

Communicate with Other Stakeholders

Get in touch with other important stakeholders to keep them informed — such as your board of directors, community leaders, legal counsel, and others — inside and outside of the aviation community.  These groups have a vested interest and need to understand what has happened, why, and what you are doing to make things right.

We at Tucker/Hall are professionals at navigating any and all crisis situations. Our years of experience paired with a number of resources enables us to be able to address any aviation crisis that you may be plagued with. Feel free to contact Darren Richards at 813.228.0652 or via email at drichards@tuckerhall.com to learn more about the services we offer and how to begin a relationship with Tucker/Hall.