Aviation Crisis Management

Traveling by air is part of everyday life in America and across the globe. However, many worry about flying because of terrorism, mechanical failures, and even human error. These concerns place the aviation industry under frequent public scrutiny.

Companies need to prepare in advance to minimize fallout if an aviation crisis occurs. Below are some recommended best practices.

Make Contact with Families and Communicate Truthfully

Depending on the severity of the crisis, it is essential to contact those most directly impacted: the families. They must now get the most updated information from the airline rather than a secondary source. Keep them informed, even if details are hard to come by.

Communicate Frequently with the Media

You can be sure that an aviation crisis will draw media attention, so you must have information available quickly for reporters about the details of the problem. Take time to address the media, give them the most recent facts, and then update them as the situation develops and changes. Reporters will continue to work with other sources to find more information, but if they know you are open and transparent, that will help establish trust and rapport.

Communicate with Other Stakeholders

Get in touch with other essential stakeholders to keep them informed — such as your board of directors, community leaders, legal counsel, and others — inside and outside the aviation community.  These groups have a vested interest and need to understand what has happened, why, and what they are doing to make things right.

We at Tucker/Hall are professionals at navigating any crisis. Our wealth of experience paired with cutting-edge resources enable us to address any aviation crisis you may encounter. Feel free to contact Darren Richards at 813.228.0652 or via email at drichards@tuckerhall.com to learn more about our services and how to begin a relationship with Tucker/Hall.