PUBLIC INVOLVEMENT

When controversial public issues arise, groups inevitably form to advocate for their preferred outcome. These issues can include infrastructure improvements, new highways and roads, and major commercial or residential development plans. If your organization is in the middle of one of these public debates, you need a public involvement plan to ensure the affected community understands what you’re doing and why.

Public involvement campaigns involve three general steps: identifying and targeting multiple segments and interest groups, disseminating your message through effective channels, and working with the public to develop a solution that satisfies everyone as much as possible. Though it may seem counterintuitive, the first step is perhaps the most critical: you must understand the issue’s social, economic, cultural, and political implications before developing an approach that involves the public.

Tucker/Hall advises corporations and organizations on creating impactful campaigns. These include grassroots outreach, government relations, and media engagement, all supported by detailed research. We’ll make sure you’re informed and communicating with the right audiences through the proper channels.

To achieve your goals through effective public involvement, engage Tucker/Hall. For more information about this and our other public affairs services, contact Keith Rupp at (813) 228-0652 or at krupp@tuckerhall.com.