A Guide to Google Search Ranking Systems

Google has launched a centralized page called A guide to Google Search ranking systems,  making learning about the backend of search and algorithms easier. This new page joins others Google added this year related to their search algorithm systems. Here's a recap of the helpful…

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The Value of “Good Data” for Communicators

The word "data" is often thrown around in business settings conveying a desire for solid judgment, urgency, or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can…

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Free Digital Advertising for Nonprofits With Google Ad Grants

In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations.  Google Ad Grants work just like Google Ads online…

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The Basics of Social Media Advertising

While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether.   Facebook and Instagram  Most people…

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How To Perform a Website Audit

Your firm’s website is your shop window, your customer service hotline, and the home of your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for visitor experience and search engine ranking, you’ll need to conduct…

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How To Write a Great Headline

No matter how great a copywriter you are, a bad headline will destroy your chances of reaching your audience. Think of a newspaper: headlines should inform the reader while enticing them to read past the jump. For once, the internet is no different; your headline…

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