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Digital

Business StrategyDigital

The Value of “Good Data” for Communicators

The word "data" is often thrown around in business settings, conveying a desire of solid judgment, urgency or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can make a positive and actionable…
Lauren Ellis
January 25, 2021
Business StrategyCOVID-19DigitalPublic Relations

Giving Tuesday in a Pandemic Economy: Help Giving Tuesday Give to You

Last year, nonprofits raised over $1.9 billion on Giving Tuesday, with $511 million of that coming from online sources. This year, Giving Tuesday is on December 1 and, as with nearly everything else this year, it will likely look different than in past years. Because Giving Tuesday is typically a central part of nonprofits’ end-of-year campaigns, low returns could prove detrimental to charities already facing the arduous…
Darren Richards
November 16, 2020
Digital

Free digital advertising for nonprofits with Google Ad Grants

In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but which offers a remarkably valuable in-kind advertising donation to qualifying organizations.  Google Ad Grants works just like Google Ads online advertising, by displaying your message to people searching for keywords relevant to…
Darren Richards
September 9, 2020
Business StrategyDigital

The Basics of Social Media Advertising

While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether.   Facebook and Instagram  Most people allocate a significant portion of…
Darren Richards
August 24, 2020