In today’s rapidly evolving digital landscape, having great content alone isn’t enough. Traditional SEO tactics, such as keyword stuffing, are being replaced by AI-driven search optimization. Your expertise and content deserve recognition by AI-powered search engines. By optimizing for AI search now, you can: Improve your…
Online reviews. We love them as consumers when they help us decide what to buy and which businesses to trust. But what happens when your business gets a negative Google or Yelp review? Or even worse—if you find that your livelihood has been "review-bombed", and…
Google has launched a centralized page called A guide to Google Search ranking systems, making learning about the backend of search and algorithms easier. This new page joins others Google added this year related to their search algorithm systems. Here's a recap of the helpful…
The word "data" is often thrown around in business settings conveying a desire for solid judgment, urgency, or innovation. However, without thoughtful collection, analysis, and review, data isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data…
In 2021, nonprofits raised a record-breaking $2.7 billion on Giving Tuesday, a 9 percent increase from 2020, according to the GivingTuesday Data Commons report. This year, Giving Tuesday is on Nov. 29, and while most predictions indicate we will surpass last year's amount, there are…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but offers a remarkably valuable in-kind advertising donation to qualifying organizations. Google Ad Grants work just like Google Ads online…
While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget, you can significantly amplify your…
In the world of digital marketing, conversions are the lifeblood of a successful advertising campaign. A conversion is any significant interaction with a product or service produced from marketing efforts. Some examples of these interactions include visiting a company’s website, liking a Facebook post, or…
Your company’s website is your shop window, customer service hotline, and home for your brand. It behooves you to make it as attractive and user-friendly as possible. To make sure it’s optimized for the visitor experience and search engine rankings, you’ll need to conduct regular…