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Digital

Free digital advertising for nonprofits with Google Ad Grants

By | Digital | No Comments

In the COVID-19 recession, many nonprofits are facing tighter budgets than ever. Fortunately, Google offers a free resource that goes overlooked by too many nonprofits but which offers a remarkably valuable in-kind advertising donation to qualifying organizations.  Google Ad Grants works just like Google Ads online advertising, by displaying your message to people searching for keywords relevant to…

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The Basics of Social Media Advertising

By | Business Strategy, Digital, Social Media | No Comments

While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether.   Facebook and Instagram  Most people allocate a significant portion of…

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