Now more than ever, we live our lives and do business online. As a result, Online Reputation Management (ORM) has rapidly evolved from scrubbing embarrassing Facebook photos to deploying full-blown strategic crisis responses to vicious internet attacks. Unfortunately, even innocent missteps in real life can…
You can’t hope your way out of a hurricane. Neither can you expect yourself out of a pandemic, civil unrest, a failure of your company’s quality assurance protocols, or an unexpected leadership team change? However, you can make plans. This might seem like common sense.…
The word "data" is often thrown around in business settings conveying a desire for solid judgment, urgency, or innovation. However, without thoughtful collection, analysis, and review, data really isn’t much help. Especially when dealing with complex and unpredictable topics like communications, it’s important to understand where data can…
The events of 2020 painfully revealed how much work lies before our society to make the concepts of diversity, equity, and inclusion, often abbreviated as DEI, a reality in our workplaces and other community institutions. Your team can make tangible progress toward these goals in 2021 by prioritizing them in the strategic planning that takes place as the new year unfolds. Here are three ways to start improving DEI in your…
In 2021, nonprofits raised a record-breaking $2.7 billion on Giving Tuesday, a 9 percent increase from 2020, according to the GivingTuesday Data Commons report. This year, Giving Tuesday is on Nov. 29, and while most predictions indicate we will surpass last year's amount, there are…
Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will…
While high-quality organic social media content is valuable for building your brand and communicating on behalf of your organization, paid social media with a well-crafted targeting strategy will ensure that content reaches the right people. Even with a small budget of just $10 a day, you can significantly amplify your posts within an existing audience or reach new viewers altogether. Facebook and Instagram Most people…
By Jeff Tucker There’s a growing public dialogue about what the future may look like once the COVID-19 pandemic bottoms out. Absent a sense of when that might be, it still may not be too soon to think about what the “new normal” could look…
By Tom Hall [Part 1 of this article can be found here] Second, your customers. How are you going to keep in close touch? Offer to help them? Find new ways to serve them? Keep the relationships strong, so they will be there when the…
By Tom Hall We’re all wondering what hit us. Life was good, the economy fine, business strong—and then, wham! The world is upside down. What do we do with our business? How about our people? Our customers? Our suppliers? What do we say? How do…